Two of Canada's central cultural figures, Marshall McLuhan and Northrop Frye and their eloquent but antagonistic public responses to each other's work testify to a professional rivalry and underscore the legend of competing theoretical tribes. In the first sustained look at their relationship, Marshall McLuhan and Northrop Frye: Apocalypse and Alchemy, acclaimed poet, novelist and scholar B.W. Powe calls into question this popular conception by revealing a curious harmony between the careers and output of these twin intellectual giants.

B.W. Powe is a poet, novelist, essayist, philosopher and digital storyteller. He works as an associate professor and the Creative Writing Program coordinator in the Department of English at York University. He is the author of Towards a Canada of Light and Mystic Trudeau: Fire and The Rose.

Philip Marchand is a noted literary critic, award-winning author and fellow former student of McLuhan. He is the author of Marshall McLuhan: The Medium and The Messenger, which won the 2012 Herbert Marshall McLuhan Award.